Performing exhaustive research to gain in-depth knowledge of all customer personas
Performing extensive research and analysis on consumer thoughts and trends
Creating specifications and content appropriate for the brand’s customer personas
Strategizing content pillars and sub pillars
Planning the editorial calendar and content proposition
Collaborating with content management teams, creative teams, and writers to implement the strategy
Overseeing writing style and tone for all content
Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
Developing editorial strategy, so content is consistent across all delivery platforms
Conducting periodic content audits
Tracking and calculating content ROI
Ensuring that content strategy meets business objectives
Strategizing and improving content delivery and promotion
Analyzing content marketing strategy to evaluate whether it’s working or not.
The ability to think about clients problems with regards to the objectives to be achieved through Digital Media (on various Digital platforms like Facebook, Twitter, YouTube, Pinterest, Instagram, Mobile) and devise solutions through digital channels as and when required.
Understanding the brief and create digital business and marketing strategies that align and support client’s digital plans to align with current campaigns and to plan for new engagements that will bridge the gap.
Besides, Client briefing, identify opportunities and/or challenges in a business where online assets can provide a solution, identifying the unmet needs and goals of the clients.
Monitor Digital & New Media industry trends and competitor offerings to identify potential business avenues and improve current offerings Strong focus on coming up with Innovative & Interactive Digital Media Campaigns & Ideas for the client. Focus on driving innovation and creativity for the client.
Showcasing case studies internally within the Organization which might have / might not have been used by the client which could help in pitching a similar concept to other clients.
Performing content gap analyses to determine what type of content is missing and what is needed.
Delegating tasks to writers and editors and providing feedback.
Creating, adjusting, and managing the editorial calendar.
Establishing style guides that specify the writing style and tone needed to create engaging content.
Clearly Communicate ideas to the Execution team and guide them on roadmap to deliver the objectives
Ensures initiatives are executed and managed in a phased and timely manner that meets and exceeds expectations and delivers against client objectives for digital and digital media campaigns
Re-examining of executions, studying the results and focus on coming up with new plans in case they need to be tweaked
Take regular feedback from the client regarding the quality of work and areas of improvement
Maintain client relationships at appropriate levels
Review Key Analytics (community traffic, etc) to identify a trend that has worked / not worked for the client
Proven content strategy and project management experience.
Sound knowledge of content management systems, keyword research tools, social media platforms.
The ability to work under pressure.
Strong content presentation skills.
Outstanding organizational and time management skills.
Excellent analytical skills.
Exceptional marketing and collaborative skills.
Effective communication skills.
Benefits & Perks
Be part of a young & energetic team – we are all under 30 years of age!
Experience relaxed and efficient work culture.
Develop new skills across various departments.
Work with some of the top brands in Goa & India.
Constantly pushing the boundaries of what’s possible in a workspace.
A collaborative work environment that helps you succeed.
Integrated peer evaluation system to aid in growth
Flexible work environment Hybrid Work Culture- work from home & office !
Enjoy the benefits of creative freedom by working at the flat organization structure!
Salary/Stipend based on the quality of the assessment.