Key Responsibilities:

• Develop and implement effective paid advertising strategies across multiple platforms
• Manage and optimize ad campaigns to drive conversions, sales, and pay-per-click
• Continuously monitor and analyze campaign performance to identify areas for improvement
• Manage budgets for multiple campaigns and ensure that ROI targets are met
• Collaborate with the marketing team to ensure campaigns are aligned with overall marketing objectives
• Stay up-to-date with industry trends and developments, and identify new opportunities for growth
• Implement and maintain SEO strategies to increase organic visibility and drive more traffic to the website.
• Continuously monitor and analyze the website’s performance on search engine and make necessary adjustments for improvement
• Handle multiple clients across various industries
• Examine correlations between prospecting activities, revenue, and budget
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and
  Facebook Ads reports
• Research and test partnerships with new vendors to expand our reach and/or lower
  cost-per-acquisition